The following are useful resources and notes from a workshop I conducted at Southern Illinois University for PRSSA: https://twitter.com/siu_prssa
If you attended the session and have follow-up questions, or need some one-on-one help, I'll be happy to assist you at no cost (618.503.0278). Also, tell me how I did.
POINT 1 >> DO YOU HAVE A SOCIAL MEDIA PLAN?
Here are some useful resources if you want to write a SoMe Plan:
POINT 2 >> AD DESIGN TIPS & TRICKS
Follow these design principles:
Here's some useful free / freemium programs
POINT 3 >> KEYWORD SEO
POINT 4 >> ENGAGEMENT & AMPLIFICATION
REFERENCED LINKS & MATERIALSHere's some useful links