Business and Professional Communication: A Rhetorical Approach

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    (Engstrom / 328 pp. / ISBN: 978-0-9970274-0-2)
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Table of Contents

  • Introduction: The Socratic Method and Aristotle 2.0
  • Question 1: Ready to Become a Professional?
  • Question 2: Ready for Training?
  • Question 3: What is Business and Professional Communication?
  • Question 4: What's Rhetoric? (Part 1, Definitions)
  • Question 5: What's Rhetoric? (Part 2, Elements)
  • Question 6: How Does a Professional Analyze Rhetoric, Why?
  • Question 7: What's the Process for Constructing Artifacts?
  • Question 8: How Does a Professional Use Rhetoric to Invent?
  • Question 9: How Does a Professional Use Rhetoric to Organize Ideas?
  • Question 10: How Does a Professional Use Rhetoric to Write?
  • Question 11: How Does a Professional Use Rhetoric to Design Artifacts?
  • Question 12: How Does a Professional Use Rhetoric to Distribute Artifacts?
  • Question 13: How Does a Professional Use Rhetoric to Speak?
  • Question 14: How Does a Professional Use Rhetoric to Evaluate?​
  • Question 15: Is Rhetoric Relevant in a Digital World?
  • Question 16: How Does a Job Applicant Use Rhetoric?
  • Question 17: How is Rhetoric Used in Interviewing?
  • Question 18: What Other Types of Professional Artifacts Can Rhetoric Produce?
  • Question 19: How is Rhetoric Used in Organizations?
  • Question 20: What if Rhetoric Isn't Enough, or There's Too Much?
  • Conclusion: Now What? (What Should a Professional Do?)