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  • Business and Professional Communication: A Rhetorical Approach

Business and Professional Communication: A Rhetorical Approach

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Purchase 6-month subscription to 300/400-level college e-textbook and select premium features, including resume template and resume writing tutorials. Once you pay, you'll be able to download a document that explains how to get access to the book and premium features. In note to seller box, provide the email you will be using for digital content access if it is not same as billing email.
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You are purchasing a 6-month subscription to communication.work premium services and the pictured textbook. This resource is used by college instructors to teach various courses, including Business Communication. Once you pay, check your email for login information (check your spam folder).

Here's what's included:
  • 6-months of online and offline digital access to textbook
    (Engstrom / 328 pp. / ISBN: 978-0-9970274-0-2)
  • Access to writing tutorials and Microsoft Word tutorials
  • Free resume template
  • Access to HaikuDeck (you will request this once logged in)

Upon successful payment, you'll
  1. be able to download your ebook in Adobe PDF (requires Acrobat Reader 7.0 or higher)
  2. be granted immediate access to the members only area
  3. receive a series of emails (check your spam folder)

To pay by check or money order or for tax exempt purchases, please contact Sophisticated Communication Consulting sales@sophisticated.me

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Table of Contents

  • Introduction: The Socratic Method and Aristotle 2.0
  • Question 1: Ready to Become a Professional?
  • Question 2: Ready for Training?
  • Question 3: What is Business and Professional Communication?
  • Question 4: What's Rhetoric? (Part 1, Definitions)
  • Question 5: What's Rhetoric? (Part 2, Elements)
  • Question 6: How Does a Professional Analyze Rhetoric, Why?
  • Question 7: What's the Process for Constructing Artifacts?
  • Question 8: How Does a Professional Use Rhetoric to Invent?
  • Question 9: How Does a Professional Use Rhetoric to Organize Ideas?
  • Question 10: How Does a Professional Use Rhetoric to Write?
  • Question 11: How Does a Professional Use Rhetoric to Design Artifacts?
  • Question 12: How Does a Professional Use Rhetoric to Distribute Artifacts?
  • Question 13: How Does a Professional Use Rhetoric to Speak?
  • Question 14: How Does a Professional Use Rhetoric to Evaluate?​
  • Question 15: Is Rhetoric Relevant in a Digital World?
  • Question 16: How Does a Job Applicant Use Rhetoric?
  • Question 17: How is Rhetoric Used in Interviewing?
  • Question 18: What Other Types of Professional Artifacts Can Rhetoric Produce?
  • Question 19: How is Rhetoric Used in Organizations?
  • Question 20: What if Rhetoric Isn't Enough, or There's Too Much?
  • Conclusion: Now What? (What Should a Professional Do?)
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  • Home
  • Resume/Career Dev
    • LinkedIn Reviews
    • Resume Writing
    • All Products + Services
  • Books
    • Business Comm | 2018
    • Business Comm | 2016 >
      • Redeem Code - Biz Comm 2016
    • Public Speaking
    • Qualitative Comm. Consulting
    • Instructor Resources
  • Contact
  • Blog